Top 5 Virtual Fitness Programs in the UK for Q3 2023

In Q3 2023, the top five virtual fitness programs in the United Kingdom showcased notable trends in weekly downloads, revenue, and active users. Data from Sensor Tower reveals intriguing insights into these applications' performances.

Strava: Run, Bike, Hike exhibited a fluctuating revenue pattern, peaking at around $463K in late July. Weekly downloads varied, with a high of about 30K in late June, while active users remained relatively stable, averaging around 850K throughout the quarter.

Fitbit: Health & Fitness experienced a drop in weekly downloads from roughly 19K in late June to 14K by the end of September. Revenue also saw a decline, with a notable low of approximately $175K in mid-August. Active users hovered around the 750K mark, indicating consistent usage.

OS Maps: Walk, Hike, Run, Bike showed a downward trend in weekly downloads, starting at about 20K in late June and decreasing to 9.5K by late September. Revenue, however, remained stable, averaging around $165K per week, while active users declined from about 57K to 47K over the quarter.

AllTrails: Hike, Bike & Run saw an increase in weekly revenue, peaking at approximately $104K in early September. Downloads were highest in early July at around 29K but dropped to 17K by the end of September. Active users followed a similar trend, decreasing from 156K in early July to 117K by the end of the quarter.

Zwift: Ride and Run maintained steady weekly revenue, averaging around $85K. Downloads remained low but stable, peaking at around 1.3K in late September. Active users showed a slight increase, rising from approximately 8K in late June to nearly 9K by the end of September.

For more detailed insights, visit Sensor Tower.